Retail Locations

NOC Outfitter’s Store

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Located at the intersection of the Nantahala River and the Appalachian Trail, NOC’s Outfitter’s Store is the world’s most-famous whitewater specialty shop. The two-story store is home to an incredible selection of whitewater canoes, kayaks, stand up paddleboards (SUPs), and a full range of paddling gear, apparel, footwear, and accessories. And, of course, the Outfitter’s Store has everything you need to outfit your boat just the way you like it.

Beyond paddling the Outfitter’s Store carries clothes and supplies for camping, backpacking, and trail running. And all outdoor enthusiasts will find casual lifestyle apparel and accessories to make themselves comfortable in camp or at home.

We use the gear we sell, so we’re always excited to help you make the right purchase.  Call the Outfitter’s Store directly at 828.488.7230.

Contact Information:
13077 Highway 19 West
Bryson City, NC 28713
Mail can be delivered to both 13077 & 13078 Highway 19 West.



Day Open Close
Sunday 10AM 4PM
Monday 10AM 4PM
Tuesday 10AM 4PM
Wednesday 10AM 4PM
Thursday 10AM 4PM
Friday 10AM 5PM
Saturday 10AM 5PM

**Please note the Outfitter's Store will be closed on Thanksgiving Day, Christmas Day, and New Year's Day. We will be open from 10-2PM on Christmas Eve and New Year's Eve. NOC's Outfitter's Store will also be closed on December 9th and 10th to process inventory.

Thru-Hikers: Please download the Outfitter's Store Thru-Hiker FAQ Sheet here.

Demo Boats
The Outfitter’s Store is the place to demo a new boat before you buy it. Test it out on the Nantahala River or on Lake Fontana!

1 Hour: Free
Half-Day: $35
Full-Day: $50 

Dagger Demo Boats
Model Sizes Available
Katana 9.7, 10.4
Mamba Creek 7.6, 8.1, 8.6
Phantom O/S
Rewind Small, Medium
Torrent 10.1
Nomad Small, Medium


Jackson Adventures Demo Boats
Model Sizes Available
Antix Small, Medium, Large
Nirvana Medium, Large
Rock Star 4.0 Small, Medium, Large
Zen 3.0 Small, Medium, Large


Pyranha Demo Boats
Model Sizes Available
12R O/S
9R Medium
9R II Medium, Large
Machno Small, Medium, Large
Ripper Small, Medium, Large
Ozone Medium, Large