Fall foliage with a blue overlay
exterior of the NOC Gatlinburg store

Address

1138 Parkway
Gatlinburg, TN 37738
865.277.8209

Get Directions

Hours

  • Sun
    10:00 AM–6:00 PM
  • Mon
    10:00 AM–6:00 PM
  • Tue
    10:00 AM–6:00 PM
  • Wed
    10:00 AM–6:00 PM
  • Thu
    10:00 AM–6:00 PM
  • Fri
    10:00 AM–8:00 PM
  • Sat
    10:00 AM–8:00 PM

Hours may vary seasonally and on holidays.

Outdoor Gear & Gifts for Smoky Mountain Adventures

Sitting at the entrance to the Great Smoky Mountains National Park in downtown Gatlinburg is NOC’s flagship store. NOC Gatlinburg carries 18,000 square feet of outdoor gear from top brands like The North Face and Patagonia, local goods and gifts, everything needed to enjoy an adventure into the Smokies, whether you are just passing through or staying for a while.

NOC Gatlinburg is more than just a store, it’s an experience! While shopping, guests can enjoy walking across the second floor swinging rope bridge, crawl through a kid-friendly “bear cave”, relax beside a giant fireplace, and even ascend the 25-foot climbing wall.

Plan your Smokies adventure with NOC! Our Guides are highly trained in selecting the right hiking and camping gear, but can also help you and your family with area outdoor adventure opportunities. Inquire with an NOC Guide on local and guided hikes, lookout spots, even book your NOC Pigeon River rafting trip in-store, and enjoy a discount.

At This Location

Whitewater Rafting
Hiking
Boot Fitting
Retail

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couple shopping in the NOC Gatlinburg store
Interior of the NOC Gatlinburg store
staff and youth on climbing wall in the NOC Gatlinburg store
family shopping in the NOC Gatlinburg store
NOC Gatlinburg map
Address

1138 Parkway
Gatlinburg, TN 37738
865.277.8209

Get Directions
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