Sun10:00 AM–7:00 PM
Mon10:00 AM–6:00 PM
Tue10:00 AM–6:00 PM
Wed10:00 AM–6:00 PM
Thu10:00 AM–6:00 PM
Fri10:00 AM–9:00 PM
Sat10:00 AM–9:00 PM
Hours may vary seasonally and on holidays.
Outdoor Gear & Gifts for Smoky Mountain Adventures
Sitting at the entrance to the Great Smoky Mountains National Park in downtown Gatlinburg is NOC’s flagship store. NOC Gatlinburg carries 18,000 square feet of outdoor gear from top brands like The North Face and Patagonia, local goods and gifts, everything needed to enjoy an adventure into the Smokies, whether you are just passing through or staying for a while.
NOC Gatlinburg is more than just a store, it’s an experience! While shopping, guests can enjoy walking across the second floor swinging rope bridge, crawl through a kid-friendly “bear cave”, relax beside a giant fireplace, and even ascend the 25-foot climbing wall.
Plan your Smokies adventure with NOC! Our Guides are highly trained in selecting the right hiking and camping gear, but can also help you and your family with area outdoor adventure opportunities. Inquire with an NOC Guide on local and guided hikes, lookout spots, even book your NOC Pigeon River rafting trip in-store, and enjoy a discount.