NOC’s LEED-certified boutique location in Asheville’s Grove Park Inn Resort & Spa, is a full-service outdoors concierge booking guided hiking, whitewater rafting, kayak instruction, zipline tours, and mountain biking. NOC Asheville’s 1,000 square-feet of outdoor and casual apparel, footwear and accessories carries brands like The North Face, Sorel, Arcteryx, Patagonia, Olukai, Chaco and more.
Forgot to pack a jacket, coat, swimsuit, gloves, hat or sunglasses? Our convenient location near the main desk makes it easy to dress for unexpected weather on your trip to Asheville.
Interested in rafting on your stay in Asheville? View trips at our flagship location on the Nantahala River near Bryson City, or if you are looking to stay local check out our whitewater offerings on the French Broad River.
290 Macon Ave
Asheville, NC 28804
Sunday to Thursday: 10am - 6pm
Friday and Saturday: 10am - 9pm
**NOC Asheville will be open on Thanksgiving Day.