Privacy Policy

Privacy Policy Overview

Updated on 07/26/2023

This Privacy Policy (“Policy”) covers Nantahala Outdoor Center owned and operated websites (“Sites”) and any services offered by Nantahala Outdoor Center (collectively, the “Services.”) Unless otherwise defined herein, capitalized terms shall have the meaning assigned to such terms in the Terms of Use.

If you have any questions regarding this Policy please contact us at info@noc.com.

The Policy describes the types of information we gather from people visiting our Sites and from individual users (“you” or “users”) interacting with the Services, and how we use, transfer, and secure such information. By accessing any of our Sites or using any of the Services, you agree to be bound by this Policy. This Policy does not govern information we receive from third parties, such as third party booking services. If you do not agree to the terms of this Policy, please do not use the Site, or any of our Services. Each time you use any Sites, or Services, the current version of this Privacy Policy will apply. Accordingly, when you use any Site or Services, you should check the date of this Policy (which appears at the top) and review any changes since you last reviewed the Policy.

1. Types of Information We Collect

Nantahala Outdoor Center may collect two types of information from users of our Sites and Services: “Personal Information” which is information that you voluntarily provide that can be used to identify you (such as name or e-mail address, etc.) and “Aggregate Information” which is information that cannot be used to identify you (such as frequency of visits to the Site, browser type, etc.)

1.1. Personal Information Collected

1.1.1. Nantahala Outdoor Center collects Personal Information you voluntarily provide to us when you use our Sites and Services, including our Booking Services. For example, you may provide us with your email address, first name and last name, or other Personal Information.

1.1.2. We do not control your use of our Sites and Services to share Personal Information with others. If you choose to share information publicly through our website or services, please understand that we cannot control the actions of third parties who could collect this information.

1.1.3. Collection of Personal Information by Third Parties:

1.1.4. Some links on our Sites may redirect you to third party websites and services that the Nantahala Outdoor Center does not operate. The privacy practices of these websites and services will be governed by their own policies. We make no representation or warranty as to the privacy policies of any third parties, including the providers of third party applications. If you are submitting information to any such third party through our Site or Services, you should review and understand that party’s applicable policies, including their privacy policy, before providing your information to the third party.

1.1.5. For example, it is possible that your payment information, such as credit card or debit card information, may be collected and stored by third party payment vendors, should you choose to provide such a payment method to a third party through your use of the Site or Services.

1.2. Aggregate Information Collected

1.2.1. Aggregate Information is information that does not identify you. Aggregate Information may be collected when you visit our Site or interact with our Services independent of any information you voluntarily enter. Nantahala Outdoor Center may collect, use, store, and transfer Aggregate Information without restriction.

1.2.2. For example, when you visit our Site, some information is automatically collected. Such information could include your computer’s Internet Protocol (“IP”) address (a number that provides an address for your computer), operating system, the site from which you linked to us (“referring page”), the name of the website you chose to visit immediately after ours (called the “exit page”), information about other websites you have recently visited, browser (software used to browse the internet) type and language, device identifier numbers, your site activity, and the time and date of your visit.

1.2.3. Use of “Cookies”:

1.2.4. Cookies are alphanumeric identifiers that we transfer to your computer’s web browser to help us identify you when you come to our website. You have choices with respect to cookies. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If you choose to reject all cookies you may be unable to use those aspects of our Sites which require registration in order to participate. You can learn more about cookies and how they work at www.allaboutcookies.org. You can always disable cookies through your browser settings. Doing so, however, may disable certain features on our websites. To opt-out from third party cookies that are used for advertising purposes, you can do so on the NAI website at http://www.networkadvertising.org/managing/opt_out.asp.

1.2.5. Analytics:

1.2.6. Nantahala Outdoor Center may use analytics, including Google Analytics, to analyze traffic to this web site. Google Analytics does not create individual profiles for visitors and only collects aggregate data. To learn more about privacy and Google Analytics, please consult the Google Analytics overview provided by Google at http://www.google.com/intl/en/analytics/privacyoverview.html.

1.2.7. We may also use cookies, pixels, beacons, or other web tracking technologies to track the amount of time spent on our Sites or social media and whether or not certain content, such as a video was viewed. We may work with a trusted third party to collect and process this information for us, based on our instructions and in compliance with this Privacy Policy.

1.2.8. Interest-Based Advertising:

1.2.9. We may also participate in interest-based advertising using similar technology. This means that you may see advertising on our Sites tailored to how you browse or shop, or you may see advertising for Nantahala Outdoor Center and its properties on other websites based on your browsing behavior across websites. Some websites where we may advertise belong to ad networks that use your web browsing history to choose which ads to display on their network websites; these ads include advertising for Nantahala Outdoor Center and its Sites, but no Personal Information about you is shared with those third party ad networks. Other websites where you see our ads, such as Facebook, may use interest preferences that you have chosen on those sites, as well as registration and other information about you, to choose which ads to display to you. Some internet browsers, websites such as Facebook, and mobile devices offer opt-outs for interest-based advertising. Please refer to the website that you are visiting, your browser and/or your device settings for additional information.

1.2.10. You can opt-out of receiving interest-based ads from third parties who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt-out pages on the NAI website (http://www.networkadvertising.org/choices/) and DAA website (http://www.aboutads.info/choices/).

2. Sharing of Personal Information with Third Parties

2.1. Nantahala Outdoor Center may transfer Personal Information to third parties for the purpose of providing the Services. We may disclose Personal Information to our appropriate affiliates, including third party service providers, to provide you with the Services. For example, we may transfer your Personal Information to third party service providers to (i) process your payment for merchandise and (ii) communicate with travel partners regarding your reservation. These third party service providers are not authorized to retain, share, store or use the Personal Information for any purposes other than to provide the services they have been hired to provide. Nantahala Outdoor Center does not sell, trade, or otherwise share Personal Information with third parties for the marketing purposes of the third party.

2.2. Nantahala Outdoor Center may also elect to transfer your Personal Information to third parties under special circumstances to: (i) to comply with a legal requirement, judicial proceeding, court order, or legal process served on Nantahala Outdoor Center, (ii) to investigate a possible crime, such as fraud or identity theft; (iii) in connection with the sale, purchase, merger, reorganization, liquidation or dissolution of Nantahala Outdoor Center; (iv) when we believe it is necessary to protect the rights, property, or safety of Nantahala Outdoor Center or other persons, or (v) as otherwise required or permitted by law, including any contractual obligations of Nantahala Outdoor Center.

3. Corrections/Information Removal/Opt-Out

3.1. You can request that any Personal Information stored by NOC be deleted at any time by contacting us at info@noc.com. We may require you to provide certain information to verify that it is you making the request.

3.2. We provide you the opportunity to “opt-out” of having your personally identifiable information used for certain purposes when we ask for this information. For example, if you do not wish to receive marketing material from us, you can indicate your preference in the website’s options area. If you no longer wish to receive our newsletter and promotional communications, you may opt-out of receiving them by following the instructions included in each communication.

4. Children and Privacy

4.1. We do not knowingly collect Personal Information from children in connection with the features of our Sites or Services without the consent of a parent or guardian. If we become aware that an individual under the age of 13 has provided personally identifiable information through our Sites or Services, we will immediately remove the individual’s personally identifiable information from our files.

4.2. If you are using our Site or Services on behalf of a child under the age of 13 you must either be that child’s parent or guardian, or have the permission of that child’s parent or guardian, to supply the required information.

5. Visitors That Reside Outside The United States and Canada

5.1. Nantahala Outdoor Center provides its Sites and Services for the purpose of creating an enjoyable experience for its customers within the United States and Canada. The laws governing the collection and use of information within the United States and Canada may be different from the laws of your country. If you decide to use our Site or Services, or share your Personal Information with Nantahala Outdoor Center, you are agreeing to be governed by the laws of the United States and Canada as appropriate, and you are expressly consenting to the transfer of your data to the United States.

6. How Does Nantahala Outdoor Center Protect My Information

6.1. Nantahala Outdoor Center takes the security of your Personal Information very seriously. Nantahala Outdoor Center uses reasonable administrative, physical, and technical safeguards to secure the Personal Information you share with us. Despite these safeguards and our additional efforts to secure your information, Nantahala Outdoor Center cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third-parties will not be able to defeat our security, and improperly collect, access, steal, or modify your Personal Information.

6.2. The security of the User Profile you create on any Nantahala Outdoor Center website relies on your protection of your User Profile Information. You are responsible for maintaining the security of your User Profile Information, including your password and for any and all activities that occur under your account. You may not share your password with anyone. We will never ask you to send your password or other sensitive information to us in an email, though we may ask you to enter this type of information on a Nantahala Outdoor Center website, or mobile application interface.

6.3. Any email or other communication purporting to be from one of our websites requesting your password or asking you to provide sensitive account information via email should be treated as unauthorized and suspicious and should be reported to us immediately by emailing info@noc.com. If you believe someone else has obtained access to your password, please change it immediately by logging in to your account and selecting “Change Password” to change your password.

7. Will Nantahala Outdoor Center Change This Privacy Policy?

7.1. Each time you use a Nantahala Outdoor Center website the current version of the Policy will apply. When you use any Nantahala Outdoor Center website, you should check the date of this Policy (which appears at the top of the Policy) and review any changes since the last version. Our business changes frequently and this Policy is subject to change from time to time. Unless stated otherwise, our current Policy applies to all information that we have about you. We will not materially change our policies and practices to make them less protective of your privacy without the consent of affected customers.

8. How Do I contact Nantahala Outdoor Center?

8.1. To contact us with your questions or comments regarding this Policy or the information collection and dissemination practices of this website, please email us at info@noc.com.

9. Governing Law

9.1. This Policy is governed by the laws of the State of North Carolina, U.S.A. without giving effect to any principles of conflict of law.

10. Intellectual Property Notice

phone: 800.232.7238
fax: 828.488.0301
email: info@noc.com

Postal mail:
Nantahala Outdoor Center
13077 Highway 19W
Bryson City, NC 27813
website URL: www.noc.com

11. European Union Visitors

At Nantahala Outdoor Center, we are committed to upholding your privacy rights, especially in accordance with the European General Data Protection Regulation (GDPR). If you are a resident of the European Territories, which include the European Economic Area (EEA), the European Free Trade Area (EFTA), Switzerland, and the United Kingdom post-Brexit, we offer specific additional rights to safeguard your personal data. These rights include:

Right to Access and Rectification: You have the right to request information about the personal data we process and to request corrections or amendments if necessary.
Right to Erasure: You can ask for the deletion of your personal data under certain circumstances.
Right to Restrict Processing: You have the right to demand the restriction of processing your personal data.
Right to Withdraw Consent: You can withdraw your consent to the processing and use of your data, either partially or completely, at any time going forward.
Right to Data Portability: You have the right to receive your personal data in a commonly used, structured, and machine-readable format.
Contacting our Data Protection Officer: If you have any questions, comments, complaints, or requests regarding our data protection statement and the processing of your personal data, you can reach out to our data protection officer.
Right to Lodge a Complaint: If you believe that the processing of your personal data violates the legislation, you have the right to lodge a complaint with the responsible supervisory authority.

For any queries concerning the exercise of the above rights or any other privacy-related concerns, please feel free to contact us at nocmedia@noc.com.

California Residents

This section specifically addresses the rights and handling of Personal Information for California residents under the California Consumer Privacy Act of 2018 (CCPA). “Personal Information” as used here has the meaning provided by the CCPA, excluding any information exempted from the scope of the law.

(a) Your California Privacy Rights

As a California resident, you have the following rights concerning your Personal Information. Please note that these rights are not absolute, and there may be cases where we are permitted by law to decline your request:

Right to Information: You can request details about the categories of Personal Information we have collected and the sources from which we obtained it.
Right to Access: You may request a copy of the Personal Information we have collected about you in the past 12 months.
Right to Deletion: You can ask us to delete the Personal Information we have collected from you.
Right to Opt-Out of “Sale”: While we do not sell your Personal Information for money, we use services that enable interest-based ads, and California law considers this a “sale” of your Personal Information to the service providers. You can opt-out of this “sale” by using the link provided.
Right to Non-Discrimination: Exercising your rights will not result in any discriminatory actions or penalties against you.

(b) How to Exercise Your Rights

To exercise your California privacy rights, including information, access, deletion, or opting-out of the “sale” of your Personal Information, you can contact us at nocmedia@noc.com. To process your request, we will need to verify your identity and California residency.

For Site Visitors and Users, we may collect and use the following categories of Personal Information:

Identifiers
Online Identifiers
Geolocation Data
Inferences
Internet or Network Information

For more details on how we share, disclose, or “sell” this information, please refer to Section 2(c) in our privacy policy.

If you have any further questions or concerns about our privacy practices or the handling of your personal data, please do not hesitate to contact us. We value your privacy and are dedicated to maintaining compliance with relevant data protection laws.

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