Retail Locations

NOC Gatlinburg - The Great Outpost

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Come Visit Us!

NOC’s 18,000 square-foot flagship store sits at the downtown Gatlinburg entrance to Great Smoky Mountains National Park. NOC Gatlinburg carries everything necessary to enjoy excursions into the Smokies including our signature “gifts, gear and guidance.”

The in-store shopping experience is unique and fun, boasting a swinging rope bridge, a kid-friendly bear cave and a giant fireplace for warming up on cool days. We also help guests plan whitewater rafting and other guided Smokies outdoor adventures in-store.

NOC Gatlinburg features The North Face Summit Shop, 1,000 feet of only TNF with a complete line up of gear, footwear, outerwear and apparel for hiking, camping, running and casual living.

We also feature these other top manufacturers:


Keen Footwear

Mountain Hardware






Black Diamond Equipment

NOC Gatlinburg also provides a large selection of vacation essentials like shoes, sandals, swimsuits, sunglasses, hats, jackets, coats, gloves, or even headphones on a seasonal basis.


Day Open Close
Sunday 10AM 6PM
Monday 10AM 6PM
Tuesday 10AM 6PM
Wednesday 10AM 6PM
Thursday 10AM 6PM
Friday 10AM 9PM
Saturday 10AM 9PM



Contact Information:
1138 Parkway
Gatlinburg, TN 37738
Light #10

Gatlinburg Attractions Website