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Press Releases

From new venues, seasonal openings, events, awards, and more! Browse through our announcements and press releases to see what’s new from the Leaders in Outdoor Adventure.

2024

April 9, 2024

Nantahala Outdoor Center Elevates The Mountain Getaway With The Hemlocks By NOC

High-End Bungalow-Style Accommodations to Open in June 2024

BRYSON CITY, NC (Feb. X, 2024) — Get ready for a new era of opulent outdoor escapes as the Nantahala Outdoor Center (NOC), the Leaders in Outdoor Adventure Since 1972, proudly unveils The Hemlocks by NOC, a fabulous new addition to their Bryson City, NC campus lodging. Available for bookings this June, these posh bungalow-style cabins are poised to redefine your perfect getaway complete with eat-in kitchen, private deck and king rooms, featuring creative design elements that elevate the guest experience.

NOC, in collaboration with Studio Shed, Tinker Ma, and Morgan Construction introduces The Hemlocks, a significant architectural venture. Nestled on a ridgeline, these bungalows are designed to blend seamlessly with their natural surroundings, exemplifying Studio Shed’s commitment to environmentally considerate construction.

For more than 50 years, guests have come to NOC to be immersed in nature and enjoy world-class rafting, hiking and outdoor exploration. Now, the landmark retreat introduces elevated lodging offerings that respect and build on the traditions of excellence that made NOC the leading outdoor adventure company while raising the guest experience to a new level.

“This is an exciting step for NOC as we embark on the extraordinary journey of creating the next era of distinctive outdoor and indoor experiences at our 500-acre mountain campus,” said NOC President Colin McBeath. “A haven for outdoor enthusiasts, The Hemlocks by NOC are a testament to our commitment to continue to evolve our offerings with upgraded accommodations that elevate the guest experience.”

The Hemlocks boasts eight pet-friendly bungalows, including four 2-bedroom and four 1-bedroom cabins with two ADA-accessible rooms. Elegantly blending the majesty of the outdoors with comfort, furnishings and finishes are plush and honor the outdoor, mountain setting through design elements and earthy color palettes. To further enhance each stay, the units will feature high-end toiletries and locally sourced Pisgah Coffee, ensuring an elevated but authentic mountain experience.

Select units are elevated using wood pilings, showcasing the team’s innovative approach to modular construction and helical pier foundations. This method ensures a reduced environmental footprint while accommodating the undulating terrain, allowing these bungalows to coexist with the slope of the landscape without the need for traditional, more intrusive foundation methods.

The Hemlocks will feature mountain views and provide the feeling of seclusion while having easy access to 100+ adventure itineraries, the Appalachian Trail, the Nantahala River, and a plethora of on-campus amenities. Indulge in dining, live entertainment, the Outfitter’s Store and paddling and wilderness courses.

Additionally, in celebration of The Hemlocks’ grand opening, NOC will present a $2,000 donation to the Hemlock Restoration Initiative, supporting its vital work across the region. This initiative educates the community on treating and preserving hemlock trees, crucial for maintaining river ecosystem health by filtering and cooling water, stabilizing banks and supporting aquatic life. Additionally, the donation acknowledges the formation of the Paddlers for Hemlock Health and Treatment (PHHAT) group, a collective of regional kayakers who access remote areas to treat hemlocks, showcasing a unique collaboration between outdoor enthusiasts and conservation efforts.

This unveiling is just the beginning of NOC’s new multi-phase master plan of development for their Bryson City campus. Over the next few years, NOC plans to expand by adding new amenities including revamped lodging and dining options, a spa and wellness center, expanded activities, event spaces and more. To be part of this adventure, book your spot at The Hemlocks and experience NOC’s commitment to blending luxury and nature seamlessly. For more information on the Nantahala Outdoor Center and its offerings, visit www.noc.com. Explore the innovative partners behind The Hemlocks project at www.studio-shed.com, www.tinkerma.com, and www.morganconstruction.com.  

 

  

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April 2, 2024

Celebrating The Chattooga River: 50 Years Of Wild & Scenic Designation And A Legacy Of Adventure

BRYSON CITY, NC (April 2, 2024) — This May, the Chattooga Conservancy and the Nantahala Outdoor Center (NOC) proudly celebrate a monumental milestone: the Chattooga River’s 50th anniversary as a Wild & Scenic River. This designation, a triumph of conservation, secured the Chattooga’s untamed beauty and thrilling whitewater, making it a national treasure for generations of adventurers.

Flowing through the Southern Appalachian Mountains, the Chattooga River offers a wilderness escape like no other. Its Wild & Scenic status, granted in 1974, has been pivotal in preserving its ecosystems and solidifying its draw for outdoor enthusiasts of all levels.

“As we mark the 50th anniversary of the Chattooga’s Wild & Scenic designation, we celebrate the foresighted efforts that preserved this exceptional river,” says Nicole Hayler, Executive Director of the Chattooga Conservancy. “The Chattooga embodies a commitment to conservation and adventure that continues to motivate us. Facing today’s environmental challenges, this milestone not only commemorates past achievements but also reinforces our call to action. We encourage everyone who cherishes the Chattooga to join in this celebration, committing to the river’s ongoing protection.”

NOC and the Chattooga: A Partnership Rooted in History

NOC’s story is intrinsically tied to the Chattooga River. Founded in 1972, NOC has been at the forefront of sharing the Chattooga’s magic. That same year, Payson Kennedy, one of NOC’s founders, famously doubled for Ned Beatty in the iconic film “Deliverance,” which showcased the river’s power and allure. NOC has been guiding rafting trips on the Chattooga ever since, introducing countless people to the river’s excitement and its enduring natural beauty.

The Chattooga’s popularity grew over the decades. Adventurers of all skill levels can find a challenge here, from the heart-pounding Class IV and V rapids of Section IV to the gentler flow that’s perfect for families and kayaking.

“The Chattooga River is a unique treasure, and its Wild and Scenic designation has been instrumental in preserving its wild character and recreational opportunities,” says Ryan Dale, the Chattooga River Manager at Nantahala Outdoor Center. “The NOC is proud to have been a part of the Chattooga’s story for over 50 years, and we remain committed to working with the Chattooga Conservancy and other partners to ensure its health and enjoyment for generations to come.”

Celebrating the Golden Anniversary

Join us in honoring the Chattooga River’s 50th anniversary as a Wild & Scenic River. Through celebration, education, and a continued dedication to stewardship, we ensure this iconic river remains a source of adventure and inspiration for decades to come.

For further details on anniversary celebrations and NOC’s offerings, please visit www.noc.com.

About Nantahala Outdoor Center & The Chattooga River

Nantahala Outdoor Center is a premier outdoor recreation company, with operations in Georgia, North Carolina, South Carolina, and Tennessee. Welcoming over a million guests annually, NOC offers an extensive array of adventures, including river and land-based activities, world-class paddling instruction, and adventure travel programs. Among these treasures is the Chattooga River, a jewel in the crown of the Southeast’s natural landscapes. Designated as a Wild & Scenic River in 1974, the Chattooga offers unmatched whitewater rafting experiences, set against a backdrop of stunning wilderness that has been preserved for half a century. This river not only represents NOC’s dedication to providing thrilling outdoor adventures but also embodies our deep commitment to conserving the natural beauty and ecological integrity of the regions we serve. Acknowledged by The New York Times, Outside, and National Geographic Adventure, NOC is celebrated for its exceptional outdoor experiences, significantly enriched by the storied and scenic Chattooga River.

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2023

August 2, 2023

Nantahala Outdoor Center Celebrates Start of Construction of New Mountain Bungalow Lodging with Groundbreaking Ceremony

WHAT: Groundbreaking ceremony at the Nantahala Outdoor Center (NOC) will mark the beginning of construction of its new bungalow lodging. Lunch to follow.

WHEN: Wednesday, Aug. 2, 2023 at 11 a.m.

WHERE:

Nantahala Outdoor Center
13077 US-19
Bryson City, NC 28713

WHO: NOC President Colin McBeath will be heading the groundbreaking ceremony along with partners to discuss the new lodging addition and NOC’s growth. The Nantahala Outdoor Center has partnered with Studio Shed, Tinker Ma and Morgan Construction for the project.

INTERVIEW OPP.: Media are invited to attend the ceremony and lunch and can take photos or conduct an interview with NOC President Colin McBeath immediately following.   

PHOTOS: To see renderings and blueprints click here:   https://www.dropbox.com/sh/ubxryaikt1z136l/AAAkjSmMA8t6i5MbT9dEDKHLa?dl=0

To RSVP or arrange a photo or interview, please contact Kaylie Trotman at (301) 751-7003 or ktrotman@pineapple-pr.com.

MORE INFO:

  • Upon completion, there will be eight bungalows available — four 2-bedroom and four 1-bedroom units — with one ADA-accessible room in each unit.
  • The first bungalows will be available starting in November and will continue to open throughout the end of this year.
  • The bungalows will feature mountain views and provide the feeling of privacy while having easy access to 100+ itineraries of adventure, the Appalachian Trail, the Nantahala River and other campus amenities including restaurants, live entertainment, the Outfitter’s Store and paddling and wilderness courses.
  • Select units will be suspended 50 feet high on metal pilings. The bungalows will have minimal impact on the natural environment since most units only meet the ground along one edge.
  • The developers will utilize advanced modular construction techniques to minimize construction time and specialized helical pier foundation to minimize impact and account for the natural slope of the landscape.
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April 27, 2023

Nantahala Outdoor Center Announces Summer Camps in Metro Atlanta

The Leaders in Outdoor Adventure to offer outdoor adventure camps with kayaking, mountain biking and other adventure activities for kids and teens

ATLANTA (April 27, 2023) — Nantahala Outdoor Center (NOC), the Leaders in Outdoor Adventure Since 1972, are excited to offer summer camps for kids and teens at its north Atlanta outposts June through July of this year. Campers ages 10 to 15 will have the chance to explore the Chattahoochee River and surrounding Chattahoochee National Recreational Area through adventure activities like kayaking and mountain biking. Those who sign up for the new Southeastern River Explorer Camp will also get to experience rivers beyond the Metro Atlanta area, including a whitewater rafting trip on the Ocoee River.

NOC’s summer camps were created to get kids outside where they can have fun learning new skills and making friends. With children and teenagers spending an increasing amount of time indoors, NOC’s summer camps provide opportunities for physical activity and socialization in the outdoors. Outdoor group activities help children develop independence, experience new challenges, unplug from technology and create lifelong memories.

“We are thrilled to kick off our 2023 Atlanta summer camps and give kids in the area the chance to explore the outdoors in a new way,” said Kristin Kastelic, Marketing Director for NOC. “All of the camps have recently been relaunched to offer even more outdoor adventure experiences, and we’re excited to see campers interact with all the beautiful outdoor resources that surround us from the Chattahoochee and beyond.”

NOC will be offering the following camp options:

River Explorer Youth Camp

Ages: 10 – 12

About: Campers will explore the Chattahoochee River while having fun and learning the fundamentals of various river crafts like sit-on-top kayaks, stand-up paddleboards, whitewater rafts, duckies and canoes.

Youth Adventure Camp

Ages: 13 – 15

About: Campers will get to explore the Chattahoochee River while having fun and learning the fundamentals of different river crafts like duckies and whitewater rafts, as well as spending two days mountain biking in the metro Atlanta area.

River Explorer Teen Camp

Ages: 13 – 15

About: Campers will explore the Chattahoochee River while having fun and learning the fundamentals of various river crafts like sit-on-top kayaks, stand-up paddleboards, whitewater rafts, duckies and canoes. Professionally trained NOC guides will fit campers with gear and personal floatation devices and teach them the proper techniques to enjoy and paddle the river.

Mountain Biking Camp

Ages: 13 – 15

About: Campers will get to ride around on local trails with the guidance of experienced NOC bike guides. Teens will get outside and make new friends while building new skills and confidence in trail riding.

Southeastern River Explorer Camp

Ages: 13 – 15

About: Campers will get to explore the Chattahoochee River as well as the Cartecay and Ocoee Rivers while having fun and learning the fundamentals of different river crafts and whitewater rafts. NOC professionally trained guides will fit campers with gear and personal floatation devices and teach them the proper techniques to enjoy the river. This is a great five-day paddling adventure that is ideal for kids and teens of intermediate or advanced skill levels and young adventure enthusiasts that want to try out different boats, make new friends, explore the southeast and get outside in nature.

For detailed information on each of the above camps and to sign your child up, visit www.noc.com/chattahoochee-youth-programs/. For more information on the Nantahala Outdoor Center and its additional offerings, visit www.noc.com.

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About Nantahala Outdoor Center

Nantahala Outdoor Center is the nation’s largest outdoor recreation company with operations spanning Georgia, North Carolina, South Carolina, and Tennessee. Over a million guests visit NOC annually to embark on a diverse collection of more than 120 different river and land-based itineraries, learn to kayak at NOC’s world-renowned Paddling School, travel abroad with NOC’s Adventure Travel program, test the latest outdoor gear and shop at its LEED-certified flagship retail stores or enjoy NOC’s resort amenities such as its three restaurants and multi-tiered lodging. NOC has been recognized by The New York Times as the “Nation’s Premiere Paddling School,” “The Best Place to Learn” by Outside, and as “One of the Best Outfitters on Earth” by National Geographic Adventure.

Media Contact: 

Kaylie Trotman

Pineapple PR

ktrotman@pineapple-pr.com

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2022

September 22, 2022

Supporting Diversity in the Outdoors: Nantahala Outdoor Center Partners with The Wesser Foundation to Launch Guide Scholarship

Bryson City, N.C. (September 20, 2022)— Nantahala Outdoor Center (NOC) is proud to partner with The Wesser Foundation Inc. to launch the Founders Scholarship, for the purpose of creating opportunities for those with limited resources to begin a career in whitewater. The scholarship is open for applicants for the 2023 season and will cover the cost of Guide School training, equipment, housing, and meal plans.

NOC, the Leaders in Outdoor Adventure Since 1972, has taught more guides than anyone in the industry. Professional river guide instructors offer hands-on experience teaching river reading, guide paddle strokes and communication, river safety and rescue, boat features and rigging, and more. Students come away from the experience with self-confidence, leadership skills, teamwork, and environmental knowledge.

“NOC has been teaching and training river guides for over fifty years,” said Kristin Kastelic, NOC Marketing Director. “With this scholarship, we hope to open up the opportunity for more careers in whitewater and a connection to the outdoors, to even more people that might not have the resources to take the leap.”

The Wesser Foundation was established by Jess Austin, who met the same challenges early in his career. Austin had to forego becoming a river guide in his twenties as he pursued law school. Now retired, he finally made his dream come true and works at NOC as a river guide, taking families down the Nantahala River every Spring through the Fall.

“My wife and I established the Founders Scholarship as a way of removing systemic barriers for anyone attempting to access a career in the outdoors,” said Jess Austin, President of the Wesser Foundation, NOC Lead River Guide, and the visionary behind the scholarship. “As someone who had to put aside outdoor aspirations due to financial barriers, I’m inspired to remove limitations and help more folks gain access to careers and training in the outdoors.”

Chosen scholarship recipients will attend NOC’s renowned Guide School, where participants spend five days in the field training with experienced instructors. Along with learning guide skills, chosen recipients will also be outfitted with the essential river gear and equipment, take first aid and CPR training and certifications, and receive complimentary staff housing and meals while employed at Nantahala Outdoor Center during the River Guide season.

Those interested in the Founders Scholarship are encouraged to apply at noc.com/about/founders-scholarship. The selection and interview process for the scholarships will begin in the winter of 2022-2023 and be announced in the spring.

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March 4, 2022

Nantahala Outdoor Center Celebrates 50 Years of Adventure

Bryson City, N.C. (March 3, 2022)— Nantahala Outdoor Center (NOC), the Leaders in Outdoor Adventure since 1972, is kicking off its 50th anniversary this spring 2022. The founders — Horace Holden Sr., Payson and Aurelia Kennedy — created the organization with the idea that friends working together to pursue their outdoor passions could change lives. Originally getting its start as just a small motel and gas station along the Nantahala River in Bryson City, NOC has grown to multiple locations across four Southeastern states and guided millions of guests down the river.

NOC’s initial niche of whitewater rafting trips has expanded to over 120 land and river-based activities, including kayaking, ziplining, mountain biking, hiking, canoeing, tubing and international trips. The 500-acre main campus in Bryson City hosts the renowned Paddling School, SOLO Wilderness Medicine courses, restaurants and lodging, also serving as a respite for thru hikers along the Appalachian Trail. A home for professional adventurers as well as novices, the campus is one of the nation’s premier training sites for whitewater athletes, including 23 Olympians and two gold medalists.

Horace Holden Sr., who purchased the property on the Nantahala, brought Aurelia and Payson Kennedy on board 50 years ago to help him mold NOC into what it is today. Now the last remaining founder, Payson Kennedy is proud to celebrate five decades since guiding the first commercial whitewater trips in the region. His incredible legacy includes pioneering rafting and kayaking on the most iconic rivers in the Southeast, filming as a stunt double on the Chattooga River in the film Deliverance, hosting Olympic athletes and races, and so much more. Payson’s daughter Cathy Kennedy has been a part of the NOC family since she was 16 years old, and she still guides rafting trips down the Nantahala River and works in various departments across the company. The family’s legacy exemplifies NOC’s commitment to tradition and fostering relationships that continue to grow and strengthen throughout the years.

“Fifty years ago, Horace, Relia and I envisioned a community where a group of friends who loved sharing outdoor adventures together could enjoy those activities more frequently while providing support and instruction to others to make it safe and easy for them to do the same,” said NOC co-founder Payson Kennedy. “We were surprised and pleased at the number of highly capable people who chose to join us in this endeavor, and by the enthusiasm of the guests who participated. This venture, now widely known as ‘the NOC,’ grew beyond our wildest expectations. My hope is that over the next fifty years even more people will learn to enjoy outdoor adventures with our help.”

In celebration of this important milestone, NOC will be hosting events, giveaways, storytelling, interviews and more throughout the year. To keep tabs on events and more, visit NOC’s 50 Years here. Media can find supporting photos and information at www.noc.com/50-years-press-kit/.

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2021

September 9, 2021

NOC Announces New International Adventures Program for 2022

THE OUTFITTER CELEBRATES ITS 50TH YEAR WITH THE RETURN OF EXPEDITIONS ABROAD

Bryson City, N.C. (Sept. 9, 2021)— Nantahala Outdoor Center (NOC), the Leaders in Outdoor Adventure since 1972, announced today the launch of its new international adventure travel tours beginning spring 2022 in celebration of its 50th anniversary season. Starting now, outdoor enthusiasts can plan trips abroad, including activities that NOC is well known for and more, in countries all over the world.

NOC will kick off its international travel program in 2022 with 12 trips that offer varying itineraries available for ages six and up with activities ranging in skill level from beginner to expert. The all-inclusive excursions are fully planned and led by experienced guides and include everything from the adventure and gear to the lodging and meals, with the exception of flights. Due to partnerships with local guides and hosts in each region, these trips offer intimate and authentic experiences with smaller groups, off-the-beaten-path excursions and unique accommodations. This makes for an accessible approach to adventure travel, where guests can confidently navigate and experience some of the most beautiful places on Earth without feeling like a tourist.

With NOC’s 50 years of adventure experience, trips have options including multi-sport itineraries and a range of specific adventure activities, like whitewater rafting, kayaking, hiking, mountain biking, rock climbing, paragliding and horseback riding. Non-adventure activities include unique cultural experiences, bear viewings, safaris, wine tastings and farm to table meals.

To book an NOC international adventure trip and learn more, visit noc.com/international.

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May 13, 2021

Nantahala Outdoor Center Reopens Adventures with Expanded Offerings

The Outfitter Welcomes Guests Back with New Venues, Courses, and Events for the 2021 Season

Bryson City, N.C. (May 13, 2021)— Nantahala Outdoor Center (NOC), the Leaders in Outdoor Adventure, has opened for its 50th season with river and aerial adventures along with new food and beverage venues, and courses on their 500-acre Bryson City campus. The full range of land and water activities include guided whitewater rafting, ducky and raft rentals, mountain top zip line tours, mountain biking, and multiple ropes courses for patrons. The Outfitter has also opened their other outpost locations for trips on the French Broad, Chattooga, Ocoee, Pigeon, and Chattahoochee Rivers seeing exponentially increasing demand. Read more by downloading the full release.

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May 5, 2021

NOC Announces Colin McBeath as New Company President

Bryson City, N.C. (May 5, 2021)— Nantahala Outdoor Center (NOC), the Southeast’s Leader in Outdoor Adventure announced that Colin McBeath has been named the new company President.

McBeath has over 20 years of service in the hospitality and activity/recreation industry worldwide. He is a career hospitality executive with experience in the United States, as well as Canada and Asia managing luxury properties, airlines, hotel chains, and resorts.

McBeath most recently served as the CEO of the Grand Canyon Resort Corporation in Arizona, hosting 1.3 million visitors annually worldwide. While there he managed a large rafting operation on the Colorado River, zip line courses, land-based adventures, retail department, lodging, and 12 Food and beverage locations throughout resort.

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March 22, 2021

Nantahala Outdoor Center Announces Relia’s Lost Kitchen Pop-Up Dinner Series

Bryson City, N.C. (March 22, 2021)— Nantahala Outdoor Center (NOC) will host a series of exclusive pop-up dinner events from May through October 2021 at their Bryson City location where the original Relia’s Garden Restaurant served patrons for many years. Relia’s Lost Kitchen will feature multiple course dinners with pairings from renowned wine and bourbon producers, as well as local craft mead and beer makers.

The first of the series kicks off on May 22 with a five-course dinner paired with the Orin Swift Cellars portfolio of wines from California. Doors open at 6:00PM with the dinner beginning at 6:30PM.

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